Privacy Policy

Back Pocket Systems Last updated: 15 April 2026

1. Who We Are

Back Pocket Systems (“we”, “us”, “our”) operates backpocketsystems.com. We provide automation systems and related services to small businesses in New Zealand.

For privacy-related enquiries, contact us at: hello@backpocketsystems.com

2. What Information We Collect

Information You Provide Directly

When you submit our contact form, we collect:

  • First and last name
  • Email address
  • Type of business
  • Any information you choose to include in your message

We use this information solely to respond to your enquiry and to follow up regarding our services.

Information Collected Automatically

When you visit our website, we use Google Analytics to collect anonymised data about how visitors use the site. This may include:

  • Pages visited and time spent on each page
  • General geographic location (country/region level only)
  • Device type and browser
  • How you arrived at our site (e.g. search engine, direct link)

This data is aggregated and does not identify you personally. Google Analytics uses cookies to collect this information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

3. Cookies

Our website uses cookies for the following purposes:

  • Analytics cookies (Google Analytics): To understand how visitors use our site so we can improve it.
  • Functional cookies: Set by WordPress to maintain basic site functionality.

You can control cookies through your browser settings. Note that disabling cookies may affect some website functionality.

4. Third-Party Services

We use the following third-party services that may collect and process your data independently under their own privacy policies:

  • Google Analytics — Website analytics. Google Privacy Policy
  • Calendly — Appointment booking. When you book a call through our Calendly link, Calendly collects your name, email, and booking details. Calendly Privacy Policy
  • Gumroad — Digital product sales. When you purchase a product through Gumroad, Gumroad processes your payment and personal information. Gumroad Privacy Policy

We do not control these third-party services and are not responsible for their privacy practices. We encourage you to review their policies.

5. How We Use Your Information

We use the information we collect to:

  • Respond to enquiries submitted through our contact form
  • Follow up regarding our services where you have expressed interest
  • Improve our website and services based on anonymised analytics data

We will not use your information for any purpose that is incompatible with the reason it was collected.

6. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party.

We may share information only in the following limited circumstances:

  • With service providers who assist us in operating our website (e.g. our hosting provider, Hostinger), under strict confidentiality obligations
  • If required by law, court order, or a regulatory authority in New Zealand
  • To protect the rights, property, or safety of Back Pocket Systems or others

7. Data Retention

We retain contact form submissions for as long as necessary to respond to your enquiry and manage our business relationship with you. If you become a client, we retain relevant records for a minimum of seven years to meet our legal and tax obligations.

You may request deletion of your personal information at any time by contacting us at hello@backpocketsystems.com, subject to any legal obligations that require us to retain certain records.

8. Your Rights Under the New Zealand Privacy Act 2020

Under the Privacy Act 2020, you have the right to:

  • Access the personal information we hold about you
  • Request correction of any personal information that is inaccurate or incomplete
  • Request deletion of your personal information, subject to any legal obligations we may have to retain it
  • Make a complaint to the Office of the Privacy Commissioner if you believe we have breached the Act

To exercise any of these rights, contact us at hello@backpocketsystems.com. We will respond within 20 working days as required by law.

If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner at www.privacy.org.nz.

9. Security

We take reasonable steps to protect the personal information we hold from unauthorised access, use, disclosure, alteration, or destruction. Our website is hosted on Hostinger with SSL encryption. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Continued use of our website after any changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

11. Contact Us

For any privacy-related questions or requests:

Back Pocket Systems Email: hello@backpocketsystems.com

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